Vista · Turn conferences into customers

You paid for the booth.The calendar is still empty.

Vista helps B2B sales teams turn conferences into customers:

  • finds likely attendees who match your ideal customer
  • prepares personal outreach before the event
  • captures the person and the conversation in one scan
  • runs the follow-up automatically

Agents do the heavy lifting. You do the human part.

↓see the product and the progress
your event · from plan to follow-up example workflow
PLANWho should we meet?✓
REACHWhat should we say?✓
MEETWhat did we discuss?✓
ACTWho is following up?✓
→ your turn, click the button
Illustrative workflow. Watch the real product demo below.
From product to commercial validation

Built with CAST AI.
Already opening doors for Vista.

CAST AIActive design partner

They plan to replace event scanners
with Vista on every rep’s phone.

We are working closely with CAST AI to build around their team’s conference workflow. Their plan to stop buying event scanner solutions and use Vista instead is a concrete signal of the value they see.

Next: the first paid customer. Commercial terms are agreed in principle. An upcoming conference trial is the next milestone; successful use would lead to paid adoption. No contract signed yet.
Vista growing Vista
First campaign. First meeting.

Amit used Vista to find and research prospects for a London conference in November. The first campaign led to a meeting arranged, with more conversations progressing.

Product in use
Two design partners. One live product.

Badge scanning and voice notes are working. HubSpot is integrated. Real team feedback is shaping the product before the next conference.

Progress reported by the founder · 22 September 2026

The budget is already there

An enormous investment.
A manual path to customers.

41%
of exhibitors’ marketing budgets goes to exhibitions
The largest channel in a survey of 362 B2B exhibitors. Reported share: 40.8%.
CEIR 2026 · via Trade Show Executive ↗
€150B
in direct exhibition spending worldwide
Across event production, exhibitors and visitors in 2024.
UFI / Oxford Economics · via AUMA, 2025 ↗
32K
exhibitions held worldwide in a single year
Thousands of occasions to find customers, meet them and keep the conversation moving.
UFI · 2024 global exhibitions data ↗
Where the opportunity gets lost

Before the handshake.
And right after it.

Before the event

  • Who will actually be there?Names and attendance signals are scattered across event sites, company pages and social posts.
  • Who is worth meeting?Someone still has to research the accounts, find the right people and write a relevant approach.

After the conversation

  • The scan remembers a name. The rep remembers the need.Separate those, and the most useful part of the conversation disappears.
  • The follow-up competes with the day job.Notes, CRM updates and next steps pile up while the conversation goes cold.
Vista connects both sides: find the right person before the event, then act on what they actually said.
The competitive landscape

Vendelux spans event intelligence, meeting execution, lead capture and CRM integration. Lensmor offers exhibitor and attendee intelligence for prospect qualification. Vista’s focus is a connected workflow for lean B2B sales teams, from account research to phone capture and automatic follow-up, accessible through the product or the team’s own AI agent.

The product · live today

Find them. Meet them.
Keep the deal moving.

One connected workflow before, during and after the conference.

How Vista works · A walkthrough with Amit · 3:17 · Sound on. Watch on VEED ↗

🎯
Before · Find the people worth meeting
Vista finds companies and likely attendees, checks them against your ideal customer profile, and prepares personal email outreach. Research and source evidence give your team a reason to reach out.
📲
During · Scan. Add a note. Keep talking.
Use Vista on your phone. Scan a badge and record a quick voice note about the conversation. The contact and context stay together. Offline capture keeps working on a busy conference floor.
↗
After · The follow-up runs automatically
Vista passes the contact and conversation into your connected workflow, so follow-up keeps moving after you leave the room. HubSpot is live today; your configured automations handle the next steps.
Your workspace. Your AI agent. Use Vista directly, or connect your own agent through MCP to research events, qualify prospects and prepare outreach. Messages sent through a directly connected mailbox require your approval.
In development

Know when your target accounts are heading to a conference.

Account Monitoring will track target accounts and alert you to conference attendance signals. More integrations are also in progress.

The commercial path

Start with the next event.
Earn the next season.

Our first buyer is the sales leader at a B2B company that regularly attends or exhibits at conferences, with a lean team doing the work.

The entry point

One team. One event.
  • Put badge capture on each rep’s phone.
  • Help the team find and approach the right people before it arrives.
  • Keep the conversation connected to follow-up in HubSpot.

The expansion path

Every rep. Every event.
  • Prove value in a real conference workflow.
  • Convert the design partnership into paid use.
  • Expand across the team’s conference calendar.
CAST AI is the first commercial test of this path. Terms are agreed in principle; the upcoming event trial is the step toward becoming Vista’s first paying customer.
Amit Ben Dror · Founder

I build sales systems.
I kept seeing the same gap.

Sales experience

At Google Cloud, I generated $5M in pipeline in one quarter. I know the work between identifying an account and earning a real sales conversation.

Built from customer work

Through Altitude, I build sales systems for B2B companies. Paid service engagements exposed the same conference problem across different teams. Vista turns that work into a product.

Close to the workflow

I build with our design partners and use Vista for its own growth. The first campaign led to a meeting for my own upcoming conference.

Solo founder · shipping now

A working product, two design partners, live HubSpot integration and an upcoming commercial trial. The next milestone is paid adoption.

The ask

Five sales teams.
A better next conference.

I’m looking for five B2B sales teams that regularly use conferences to win customers. If that is your team, or someone you know, let’s put Vista to work at the next event.

See it live → Talk to me → amit@altitudebiz.dev
the team behind the team